Mounira Latrache

Tech-Savvy Culture Architect & Mindful Leadership Pioneer

Award-winning ex-Google leader showing companies how to stay human, connected and kind in a fast digital world.

  • Mindful Leadership & Inner Transformation Expert

  • Co-Founder of Connected Business

  • Founder of the Inner Transformation Academy

  • Author: Connected Business - how I learned to lead myself and others (Randomhouse)

  • Former YouTube & Google Communications Lead

Mounira Latrache builds workplaces where people feel alive, kind, and wildly creative —even when the Wi-Fi is faster than the heartbeat.

For 20+ years she worked as a leader at international companies like BMW, Red Bull, Google and YouTube, leading international comms teams and co-creating the mindfulness movement that still shapes Google’s culture today.

While launching products and handling crises, she was also teaching engineers how to breathe, listen, and trust each other. That mix of hard-edge tech and soft-edge humanity became her super-power.

Today Mounira is the co-founder of

Connected Business and the Inner Transformation Academy. She trains leaders on five continents, is a certified Search Inside Yourself teacher, and has been honored with Google’s Culture Award for “outstanding impact on people and culture.”

Her mission is simple but profound:

help companies stay human in a digital world—so no one sleepwalks through work, and everyone goes home proud of how they treated each other.

When we transform ourselves from the inside out, we unlock our highest potential and positively impact our workplaces, communities, and the wider world.

Her book Connected Business: How I learned to lead myself and others was published by Ariston/Randomhouse Publishing in April 2020.

Meet Mounira Latrache

For years, she felt like she was fighting an invisible force

trapped in overworking, trying to prove herself in a business world built on power and control. In her relationships, she kept repeating dysfunctional patterns,

believing this was just how life worked.

She thought if she worked harder and pushed through, things would finally change.

What she didn’t realize was that she wasn’t just stuck—

she was running on a script she didn’t even know She had inherited.

Unconscious conditioning, and a lifetime of putting herself last had built an invisible cage around her. And the worst part? She believed She was the problem.

Then she saw the truth: It wasn’t just her—it was conditioning, survival mechanism, and unconscious patterns.

Once she discovered inner transformation, everything changed. It wasn't just a profound journey to discover her authentic self but she could finally see how reactive she had been and how much it affected how she behaved with her colleagues at work.

Now, she helps others see and break free from those same patterns and reclaim their power. Remembering who they truly are and how they can build an empowered workplace build on trust.

Speaking Topics

“Stay Human, Move Fast”

How tech teams can scale kindness as quickly as code.

FORMAT: 45–60 min Keynote

DESCRIPTION:

Everything in digital life moves in milliseconds, yet people still have beating hearts.

In this talk I share the simple habits we used at Google to launch high-pressure products without burning brains or bruising feelings. Expect real stories, quick demos and zero fluff—so your team can sprint and stay kind.

KEY TAKEAWAYS:

A 60-second “reset” ritual that keeps meetings from melting down

The 3-Layer Trust Model I helped roll out at Google (easy to copy)

Micro-habits that turn hybrid calls into human conversations

Self-Leadership for Busy Brains

From knee-jerk reaction to wise action

FORMAT: 90–120 min Experiential Workshop

DESCRIPTION:

Slack pings, deadlines shout, coffee jitters—your brain is busy!

I teach a pocket-sized toolkit that lets people hit the internal “pause” button, spot their real feelings, and pick a smarter next move. It’s neuroscience + mindfulness in plain words a 7-year-old can use.

KEY TAKEAWAYS:

• How emotions hijack decisions in 200 ms—and how to reclaim the wheel

Strategies to cultivate self-awareness and emotional mastery

• Understanding how personal well-being fuels team and organizational success

• Actionable steps for sustaining transformation beyond the workshop

Mindful Leadership in the Age of AI

Clarity, courage and compassion when the future changes every Tuesday

FORMAT: 45–60 min Keynote

DESCRIPTION:

AI writes code, drafts emails and flips business models overnight. What it can’t do is feel, care or steady a nervous room when things go sideways.

Modern leaders need a double skill-set: inner steadiness to read the storm clearly, and outer empowerment to support their team to feel empowered.

This session gives leaders a pocket-sized playbook for staying calm, clear-eyed and deeply human while the tech storm rages on.

KEY TAKEAWAYS:

• Practical mindfulness tools for everyday leadership

• Strategies for building emotional resilience and self-awareness

• Real-world examples of how mindful leadership drives innovation and employee engagement

Connected Business:

From Power-Over to Power-With

Building trust cultures instead of control cultures

FORMAT: 60–90 min Keynote or Workshop

DESCRIPTION:

Fear is pricey: it slows ideas, hides mistakes and sparks quiet quitting. ’ll unpack the three pillars of the Connected Business model—Self-Leadership, Relationship, Co-Creation—and show data on how they boost retention, creativity and revenue.Through stories from Google and organisations we worked with I’ll show how flipping from power to trust —unlocks brains and innovation at the same time.

KEY TAKEAWAYS:

• Selfleadership-Relationship-Co-Creation: what they are and why they lift KPIs

• Measuring Return on Humanity (ROH) next to ROI

• Case studies: roadmap you can pilot with one small team

Testimonials

WHAT CLIENTS & ORGANIZATIONS SAY

Great mix of science/content
and exercises. Mounira is excellent, authentic and a real role model in the field of mindfulness. It was very inspiring and probably the best training
I did. Thanks a lot, Mounira!

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Marisa D.

Founder/CEO

I underwent the work with Mounira at a time when I was contemplating making material changes to my working life but
struggling to put my various thoughts into actions. Two years later, it feels like the most natural thing in the world to be living out the life that - when I started working with Mounira - was merely a distant dream. Mounira is a natural coach, leading from the heart, oozing warmth and energy.

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Derek C.

International Laywer

I am very grateful and happy that this course is available at my company. It really reminds me what an amazing company this is. I think the course content is
superb and fully intended to put this into practice everyday. It compliments other work I have been doing for myself in this area in my personal life, so it is so great to know that I am fully supported and actively encouraged to implement that at work.

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Danielle B.

Director People Management

Mounira has a great presence on stage, she is passionate for the topic. Those two things made it a very worthwhile and diverting training. I'll definitely be able to incorporate aspects of it into my daily work life. Thanks Mounira

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Clemens G.

Serial Entrepreneur & Product Lead

Mounira has supported me through some of the most challenging decisions that I have had to make in my career and personal life. Using intuitive, skilful approaches (and limitless patience!) she has helped me dissolve deeply ingrained conditioning that had been holding me back from meaningful change. I now have a clear vision that I am making tangible progress towards. A path that I had previously considered radical, risky and out of reach now feels exciting and definitely achievable.
Above all, I feel more flexible, creative and alive! I am infinitely grateful - thank you Mounira

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Adam K.

Managing Director Global Investment Bank

"This work has not only helped me to gain clarity about my purpose and my strengths, but also to
recognise my fears and blockages
and resolve them. A very special moment after one of our sessions connected me so deeply with who I was deep inside and gave me
so much clarity
so that I could immediately take a decision that felt hard and difficult before.

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Alexandra R.

VP Global Bank

Featured Videos And Podcasts

Keynote: Human Connection and Heart Wisdom | At GIZ tech2D Conference

The ongoing evolution of digitalisation is fundamentally altering the way humans work and relate, on a personal level as well as professionally. In all this, the biggest trend Mounira sees is that of human connection and heart wisdom; the ability to think and act clearly with integrity, the skills of harnessing cognitive and emotional intelligence, and the capacity to connect with a role and excel in a group.

tech2D Technology Forum for Sustainable Development 2018, Sep 20-21 2018 at Tatcraft Frankfurt. The very first tech2D forum was a high-level forum offering unique insights into innovative technologies, in-depth dialogue with high-level political representatives, thought leaders and practitioners, and exchange with partners from developing and emerging economies. Visit: https://tech2d.giz.de

Why Emotions at Work Rock

Why emotions at Work are Telling us a Story Many of us perceive our daily work routine as a place where we need to be analytical and leave our emotions outside There is this notion that emotions are no facts and therefore not valid But what if we go deeper into emotions? What if we learn to read their information? Then our emotions become the most powerful resource for us to access boundaries and needs, to read the room, to put ourselves into other people's shoes, to make an informed decision. One of the most powerful things for me was to start trusting my emotions and intuition again and to do so even if others doubt it. * In this video, I speak about a moment when a woman shared with me that her new year's resolution was to cut her emotions

Being Human in the digital age

Skills, leadership and culture are important factors for us to change if we want to find a way to deal with the digital age and the transformation ahead

Interview iCONECT HR UK 2017

Skills, leadership and culture are important factors for us to change if we want to find a way to deal with the digital age and the transformation ahead

Why Passion and Purpose at Work?

Mounira and Angel explain their mindful business approach and why passion and purpose is crucial for the agile work environment. Voices from the Connected Business Mindful Business Stage at Tech Open Air Berlin 2019 - Europe's biggest tech conference. This is part of the Mindfulness and Compassion @Work Summit.

Mindfulness: The Essential Skill for the Digital Age

Angel and Mounira speak about mindfulness and how it can support us to develop the skills to go from selfleadership to co-leadership at TECH Open Air Berlin - Europe's biggest tech conference.

Book: How I learned to lead myself and others

In this book I am sharing how my personal story has influenced my leadership journey and how it brought me to train mindful leadership.

It has a variety of practical exercises to dive deeper into your personal exploration journey including audio material.

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