Leadership for a New Paradigm
Transform Yourself. Lead with Purpose. Create Meaningful Change
It's time to follow what you have been feeling for a while
Welcome to a journey of Leadership of The New Paradigm.
Are you tired of feeling powerless in your career? Do you struggle with the politics and lack of trust in your workplace? Are the speed of change and the increasing uncertainty taking a toll on you? Do you wonder how you can make a positive impact on others and find meaning in your work?
If you answered yes to any of these questions, then you're in the right place.
The world is changing faster than ever before. Traditional leadership models—built on power, control, and competition—are no longer working. If you’ve been feeling it’s time for something different, you’re not alone.
You’re here because you know deep down that leadership can be about more than just climbing the corporate ladder. You want to:
✅ Lead with integrity in a world of uncertainty
✅ Build trust in workplaces filled with politics and disconnection
✅ Create real impact while staying true to yourself
✅ Work with compassion instead of control
✅ Understand your unconscious patterns to lead with clarity
Hi, my name is Mounira…
For years, I thrived in the corporate world. I held leadership roles at Google, Red Bull, and BMW, navigating high-pressure environments, managing global teams, and working at the cutting edge of business and technology.
On the outside, I had everything—success, influence, a sought-after career. But on the inside, something felt deeply off.
I was overworking, pushing myself to prove my worth in a business world built on power and control. I watched how office politics, competition, and a lack of trust shaped the workplace. I saw how people—myself included—struggled to balance ambition with authenticity, constantly feeling like they had to sacrifice their values just to succeed.
At the same time, my personal relationships mirrored this dysfunction. I kept repeating the same patterns, believing that struggle was just part of life. I thought if I worked harder, things would change.
But I wasn’t just stuck—I was following a script I didn’t even know I had inherited.
Generational conditioning, unconscious beliefs, and years of putting myself last had built an invisible cage around me. And the worst part? I thought I was the problem.
The Moment Everything Changed
I realized I didn’t have to keep playing by the old rules. I didn’t have to be a victim of my circumstances. I could lead differently—live differently.
Once I discovered shadow work, mindfulness, emotional intelligence and inner transformation, everything changed. I stopped being run by my circumstances, question those unwritten rules, I thought I had to follow to be successful in life and began unlearning the patterns that had held me back - I started leading from a place of clarity, purpose, and connection.
That’s when everything shifted.
What started in 2012 as a 20% project at Google—teaching mindful leadership & emotional intelligence —became my life’s work. I co-founded Connected Business and the Inner Transformation Academy, and since then, I’ve trained, mentored, and coached over 30,000 people worldwide, including hundreds of teachers, leaders, and changemakers.
Now, I guide others like you do the same. I transformed my own personal struggles into purposeful leadership, and YOU CAN TOO.
This time of disruption is a powerful time to create meaningful change - together we can...
Through this journey, I discovered that there's more to life than just climbing the corporate ladder.
I found meaning in my work by being there for others and creating a sustainable future. And now, I want to share my experiences and insights with you. Join me on a movement of personal growth and purposeful leadership. Together, we can transform challenges into opportunities and make a positive impact on the world.
Deeply transforming your own path can be challenging because transformation goes much deeper than just change. This world is changing like never before and we cannot keep on using old strategies and methods to proceed - we need new methods, skillsets and a new "language" so we can create something that hasn't been there before.
If you’ve been feeling called to something different, I invite you on a journey of inner transformation and conscious leadership. Through Connected Business and the Inner Transformation Academy I equip people with the tools to:
🌍Navigate uncertainty with confidence and clarity
💡Build trust in workplaces filled with politics and disconnection
🧠 Understand unconscious patterns and break free from limiting conditioning
❤️ Lead with heart wisdom instead of outdated power structures
🌱Create sustainable impact for future generations
Are You Ready to Lead Differently?
We have a chance to create changes that will inspire generations to come. This time of disruption is an opportunity to redefine leadership, to build businesses that serve both people and the planet, and to show that success doesn’t have to come at the cost of our well-being.
🚀Join me on this journey.
Let’s bring mindfulness, authenticity, and purpose into leadership—together.
📩Stay connected. Let’s build the new paradigm.
How we can work together
I’m a business leader turned Soulful Entrepreneur and Inner Transformation coach.
After years of leading in the corporate world, I realized true success isn’t just about strategy—it’s about who we are at our core.
Now, I help leaders, entrepreneurs, and changemakers break free from outdated patterns, step into authentic leadership, and create meaningful impact.
Here’s how I can support you on this journey:
🌍 Leadership & Business Programs
Trainings and workshops for conscious leaders, organizations, and entrepreneurs who want to build trust, foster innovation, and bring mindfulness into the business world.
Do you see the power in shifting your company culture to have trust and psychological safety at its core?
For years, I have facilitated Mindful Leadership, Emotional Intelligence, and Self-Leadership trainings (including
Search Inside Yourself) for thousands of people at Fortune 500 companies across the globe. These programs are designed for organizations that want to move beyond traditional leadership models and cultivate a workplace that is resilient, agile, and deeply rooted in trust and purpose.
What These Trainings Offer:
✅ Transform company culture through skill-building that fosters psychological safety and authentic leadership
✅ Develop resilient, mindful, and compassionate leaders
who inspire others through presence, trust, and emotional intelligence
✅ Navigate uncertainty and change with a leadership style that is both grounded and adaptive
✅ Align leadership with values and purpose to create long-term, sustainable success
Imagine a workplace where leaders step into their full potential—where they are not just managing people, but truly inspiring them.
If you’re ready to bring a new paradigm of leadership into your organization, let’s explore how these programs can support your team.
➡For more details on our trainings check out: www.connected-b.com or book an appointment with the link below.
📚 Speaking & Thought Leadership
Inspiring keynotes, panels, and workshops on mindful leadership, emotional intelligence, and the future of business.
Want to explore the future of work while bringing in fun, inspiration, and transformation?
As a transformational speaker, I inspire business leaders to reimagine our working world—shifting from competition to co-creation, from burnout to balance, and from control to compassion. My talks offer a fresh perspective on leadership, helping audiences reconnect with purpose, resilience, and the human side of business.
With a style that is passionate, authentic, real, and fun, I create experiences that not only challenge outdated leadership models but also spark curiosity, engagement, and meaningful action.
Speaking Topics Include:
🎤From Overwhelm to Strength: How to Lead ourselves in Times of Uncertainty and Change
🎤Leading from Within: How Personal Growth Fuels Organizational Change
🎤The Future of Leadership: Leading with Trust, Authenticity, and Emotional Intelligence
🎤Mental Health and Resilience in Times of Unpredictability
🎤The Power of Presence: Why Mindfulness is the Superpower of the Digital Age
🎤Redefining Success: Creating Workplaces That Serve People & the Planet
🎤Shadow Work for Leaders: Uncovering Unconscious Patterns That Hold You Back
I speak at keynotes, offsites, and leadership summits, bringing vision, energy, and depth to every event. If you're looking for a speaker who will inspire, challenge, and engage your audience, let’s connect.
➡Book a keynote or learn more send us an email via [email protected] or book an appointment with the link below.
🌿 1:1 & Group Coaching
Deep, transformative Shadow Work Coaching to help you uncover unconscious patterns, navigate uncertainty, and lead with clarity, confidence, and purpose.
To fully follow your own path—one that feels aligned, purposeful, and deeply fulfilling—is not always easy. The world around us is filled with expectations, conditioning, and unconscious patterns that can keep us stuck in cycles of doubt, overwhelm, and hesitation.
We all have hidden layers—programming and beliefs we didn’t consciously choose but that shape how we show up in the world. In 1:1 work or group coaching container, we go beyond surface-level personal development and access the deep roots
of our patterns through Shadow Work.
Through this process, you’ll:
Understand where your unconscious programming comes from—whether from generational influences, past experiences, or societal conditioning
Learn to integrate and work with your shadow, rather than letting it unconsciously control your actions and emotions
Discover new levels of self-awareness and emotional intelligence
that transform both your personal and professional life
Step into a new level of leadership and self-expression
by embracing the full spectrum of who you are
This is for those who are truly ready to dive deep—to see what has been hidden, to transform, and to lead from a place of self-awareness, wisdom, and authenticity.
➡For more details about the 1:1 Sessions & Shadow Work Group get in touch with me.
🚀 Leaders of The New Paradigm Mentorship
6- Month Leadership Group Programme
A new era of leadership is emerging—one built on trust, authenticity, mindfulness, and compassion. If you are a leader looking for deep support while you uncover your authentic leadership style, navigate challenges with clarity, and create lasting impact, this program is for you. This is more than a leadership program—it’s a movement.
In this 6-month mentorship group, you’ll be surrounded by like-minded leaders who are ready to break free from outdated structures and step into a
new way of leading—one that is deeply rooted in service, purpose, and personal transformation.
Who This Is For:
✅ Leaders who want to build organizations and teams based on trust, authenticity, and conscious leadership
✅ Changemakers who feel called to create The New Paradigm in business and society
✅ Those ready to step into their power while uncovering and transforming their inner blockages
✅ Visionaries who want to lead with both strategy and soul
Why a Group Format?
Transformation happens in connection. The group setting allows you to:
🤝Receive support and accountability from a like-minded community
🔍 Gain deeper self-awareness through witnessing and learning from others' experiences
🌀Break through unconscious patterns that are easier to see in a collective space
🌱Grow in leadership while practicing trust, vulnerability, and authentic expression
This is a space for leaders who are ready to make a real impact—starting from within. ➡Apply now to join the next cohort.
Free Resources
Explore the latest insights on
Inner Transformation & Conscious Leadership.
Free Video Guide
Shadow Work 101: Start Uncovering Your Hidden Conditioning
Here's a 45-Minute Video Guide that introduces you to Shadow Work and reveals how your hidden patterns and conditioning shape your life.
Learn how to uncover these unconscious influences and begin the process of rewriting your inner script for a more empowered, authentic life.
Inner Transformation Podcast
Do you seek a deeper, more aligned path to transform your life and bring it into harmony with your true purpose?
I believe in lasting change, not quick fixes. This podcast explores profound inner work that goes beyond surface-level solutions. You’ll dive into topics like inner transformation, the new paradigm, shadow work, and the quest for truth—empowering you to align with your authentic self and live with purpose.
Check out: "How the inner critic changes our experience" or "Escape Self-Sabotage: Choose Your Path"
Free PDF
10 Steps to Breaking Free form Repeating Patterns & Find Clarity
A Free Guide to Understanding Why You Feel Stuck & How to Gently Shift. Most self-help advice stays on the surface. It tells you to set boundaries, think positively, or “just move on.” But what if the patterns that keep showing up in your relationships, career, and self-worth run deeper?
Book: How I learned to lead myself and others
In this book I am sharing how my personal story has influenced my leadership journey and how it brought me to train mindful leadership.
It has a variety of practical exercises to dive deeper into your personal exploration journey including audio material.
Online Courses
Live
3-Day Shadow Work Group
Online & In Person
Self-Leadership in Uncertain times
Online Course
Build Your Own Morning Practice 7-Day Online Journey
Client Testimonials
Some words from clients
Great mix of science/content
and exercises. Mounira is excellent, authentic and a real role model in the field of mindfulness. It was very inspiring and probably the best training
I did. Thanks a lot, Mounira!
Marisa D.
Founder/CEO
I underwent the work with Mounira at a time when I was contemplating making material changes to my working life but
struggling to put my various thoughts into actions. Two years later, it feels like the most natural thing in the world to be living out the life that - when I started working with Mounira - was merely a distant dream. Mounira is a natural coach, leading from the heart, oozing warmth and energy.
Derek C.
International Laywer
I am very grateful and happy that this course is available at my company. It really reminds me what an amazing company this is. I think the course content is
superb and fully intended to put this into practice everyday. It compliments other work I have been doing for myself in this area in my personal life, so it is so great to know that I am fully supported and actively encouraged to implement that at work.
Danielle B.
Director People Management
Mounira has a great presence on stage, she is passionate for the topic. Those two things made it a very worthwhile and diverting training. I'll definitely be able to incorporate aspects of it into my daily work life. Thanks Mounira
Clemens G.
Serial Entrepreneur & Product Lead
Mounira has supported me through some of the most challenging decisions that I have had to make in my career and personal life. Using intuitive, skilful approaches (and limitless patience!) she has helped me dissolve deeply ingrained conditioning that had been holding me back from meaningful change. I now have a clear vision that I am making tangible progress towards. A path that I had previously considered radical, risky and out of reach now feels exciting and definitely achievable.
Above all, I feel more flexible, creative and alive! I am infinitely grateful - thank you Mounira
Adam K.
Managing Director Global Investment Bank
"This work has not only helped me to gain clarity about my purpose and my strengths, but also to
recognise my fears and blockages
and resolve them. A very special moment after one of our sessions connected me so deeply with who I was deep inside and gave me
so much clarity
so that I could immediately take a decision that felt hard and difficult before.
Alexandra R.
VP Global Bank